búl is a label from Melbourne, by designer Virginia Martin. Growing as a designer while interning in New York for renowned labels such as Proenza Schouler, Virginia launched the label in 2010, cementing her success in the market with her use of creating classic shapes with a distinctive edge.
Every season the búl ready-to-wear collection is showcased alongside a capsule collection of footwear that are a direct reflection of the quality craftsmanship and classic styles, experimented with diverse structural shapes and soft colours: Iconic to búl.
Each collection by búl draws inspiration from a specific coastal location. The label reflects her passion for luxurious materials and fine details with a sense of timelessness.